Heineken buys Dos Equis

[Orpheus]

Heineken, Dos Equis brew a $7.6 billion deal
By Ben Rooney, staff reporterJanuary 11, 2010: 8:05 AM ET


NEW YORK (CNNMoney.com) -- Heineken announced plans Monday to buy the beer operations of Mexico's Fomento Económico Mexicano (Femsa) for about $7.6 billion, as the Dutch brewer moves to expand its operations in the Western Hemisphere.

The deal will give Heineken, which brews Amstel and other beers, control of Femsa's key export brands, including Dos Equis, Tecate and Sol.

The companies said the all-stock deal includes about $2.1 billion in debt and pension obligations.

"The acquisition strengthens considerably our position within the global beer market," Jean-François van Boxmeer, chairman and chief executive of Heineken, said in a statement. "[It] expands our portfolio of leading international brands and enhances our leading position in the U.S. import market."

Under the terms of the deal, Femsa will gain a 20% economic interest in the Heineken Group, and will have the right to appoint two non-executive representatives to Heineken's board.

"Heineken presented us with the most compelling opportunity to transform our brewing assets," José Antonio Fernández Carbajal, chairman of the board and CEO of FEMSA, said in a statement.

"In the context of the reconfiguration of the global brewing landscape, scale and geographic diversification are more important than ever," Carbajal said. "And this transaction responds to that imperative."

The deal, which is subject to shareholder approval, is expected to close in the second quarter. Heineken (HINKY) expects to see cost savings of more than $200 million by 2013 as a result of the merger.

http://money.cnn.com/2010/01/11/news...emsa/index.htm

[Ó Flannagáin]

"and in other news, mcdonald's buys taco bell!"

[Evan!]

"and in other news, mcdonald's buys taco bell!"

Holy shit, dude, I ALMOST posted that same quote. Eeeeerie!

[Evan!]

First off, it's cool that Heineken's stock initials are "hinky".

Marshal Biggs: This is hinky, this guy's a college graduate, he went to medical school, he's not gonna come through all the security, go to the county lockup, to find someone his one people say does not exist. Hinky.
Deputy Marshal Samuel Gerard: Well, what does that mean Biggs, 'hinky'?
Marshal Biggs: I don't know. Strange.
Marshal Henry: Weird.
Deputy Marshal Samuel Gerard: Well, why don't you say strange or weird? I mean hinky, that has no meaning.
Marshal Biggs: Well, we say hinky.
Deputy Marshal Samuel Gerard: I don't want you guys using words around me that have no meaning.

Secondly, skunkeken buys mexican BMC brand to boost their market share in the "shitty beer that people pay too much money for because it's labeled "premium" market? Yawn.

[Ó Flannagáin]

I was trying to think of a fastfood german/dutch place but had no luck.

[Orpheus]

I was trying to think of a fastfood german/dutch place but had no luck.

"Der Verboorgen buys Van der Strooghen"

[BlindLemonLars]

I was trying to think of a fastfood german/dutch place but had no luck.

Der Wienerschnitzel?

[PseudoChef]

Dos Equis isn't half bad.

[Ó Flannagáin]

Dos Equis isn't half bad.

Whenever I go to a Mexican restaurant I always get the giant mug of Dos Equis. You're right, its not a bad beer and it goes reallllly well with a plateful of tacos and enchiladas.

[Evan!]

Whenever I go to a Mexican restaurant I always get the giant mug of Dos Equis. You're right, its not a bad beer and it goes reallllly well with a plateful of tacos and enchiladas.

Negro Modelo is better than XX when you're rockin messican food.